Ms. Zem Joaquin is a Founder of Ecofabulous and also serves as its Chief Executive Officer. She also served as an Advisor at Obvious Ventures. Zem is an environmental designer and strategist, helping companies and individuals create beautiful, smart, sustainable spaces and practices. She is the Founder of ecofabulous, a website dedicated to sharing stylish, low-impact beauty, fashion, home, kids,tech, and lifestyle products. Recently, ecofabulous became part of Huffington Post where Zem is now editor at large of Home & Lifestyle. Previously she was a contributing eco-editor at House & Garden, Domino, Architectural Digest and 7×7 magazines.