Andrew Malcher

Andrew Malcher General Information

Biography

Mr. Andrew Malcher is a Co-Founder & Co-Owner and serves as Board Member at High Street TV. He is the Founder & serves as Executive Chairman at Brand Creations. Andrew Malcher is a dynamic serial entrepreneur who has shaped the direct response television (DRTV) industry in the UK and beyond, forging a name for himself as a true pioneer in this space. With over 25 years of experience, he has established an impressive business portfolio that spans both the UK and internationally, collectively generating over $2 billion in sales. In the early stages of his career, Andrew saw untapped potential in the DRTV sector. He introduced innovative infomercials that took advantage of off-peak airtime to market diverse products, such as the Atkins Diet and Pilates. This foresight ushered in a new era for DRTV in the UK. Over the span of his career, Andrew has successfully launched more than ten 24/7 TV shopping channels, cementing his reputation as an industry pioneer. His first significant milestone came in 1999 when he launched the UK's first ever 24/7 infomercial channel on BSKYB. This knack for innovation carried on; in 2001, he introduced the nation's first dedicated health channel. In 2003, he expanded into the sports sector, pioneering the Golf Channel UK and Golf TV Pro Shop, two 24/7 entertainment and shopping channels tailored for golf aficionados. This venture included a unique and exclusive broadcast license with Comcast-owned The Golf Channel USA, and involved successful partnerships with major golf brands like Nike, Taylor Made, Callaway, and Ping. After successfully transitioning Golf TV Pro Shop to JJB Sports, the UK's leading sports retailer, in 2007, Andrew used his expertise to launch JJB Sports TV-yet another first for the UK: a TV shopping channel run by a national retailer. ast forward to the present, Andrew is leveraging his insights through Brand Creations, his newest venture. In an exclusive distribution partnership with Tupperware for the UK market, Brand Creations employs a multi-channel "D² model" that is evolving the traditional Tupperware home party sales system. This unique approach incorporates a blend of digital platforms, dynamic DRTV infomercials that drives retail channels. And it's not just a UK phenomenon; this business model is currently being adapted across 30+ international markets. Outside of his entrepreneurial pursuits, Andrew serves as an influential advisor and board member to the ERA, a non-profit organization that champions the Multi-Channel Home Shopping Industry and direct-to-consumer business models. Through this role, he continues to be a driving force in setting the industry's future course.