Shirley Chua

Shirley Chua General Information

Biography

Ms. Shirley Chua is the Founder of The Simple Sum. She is the Founder & serves as Group Chief Executive Officer at Golden Equator Capital. In addition to founding Golden Equator, she has successfully co-founded a series of businesses that include Asia Finance, a fintech solution platform, and SPECTRUM, a technology and innovation club. She also oversees Golden Equator's wealth management arm-Golden Equator Wealth. As a trusted advisor for ultra-high-net-worth families and individuals for over a decade, she has successfully leveraged her extensive networks and vast experience in the wealth management sphere to master the art of business architecture. A Founding Partner of the Golden Equator Technology and Innovation Fund, she utilizes her proficiency in the private equity, venture capital, and fund management arenas to provide astute financial forecasting, and business planning for companies at different stages of their growth. Her strong entrepreneurial track record in developing business strategies as well as successfully incubating new businesses has led to her opinions being sought out by professionals across various industries. Deeply involved in entrepreneurial and startup communities, she is highly regarded as a thought leader and proficient angel investor by both her peers as well as among industry experts. Always one to share her valued knowledge and expertise, she participates extensively as a mentor and educator in various courses, conferences, and events with an unwavering keen focus on innovation. She started her career at American Express International, before spending 8 years with Citibank across various positions. As a Director, she handled high net-worth clients from Asia and Europe, as well as mentored new bankers, and supervised a team of experienced relationship managers. She also received numerous awards for her outstanding performance and contributions to the company and was instrumental in the establishment of the bank's branch at Paragon in Singapore. She graduated from the National University of Singapore with a Bachelor of Arts and Social Sciences, majoring in Economics and Southeast Asian Studies.