Michael Maslansky JD

Michael Maslansky JD General Information

Biography

Mr. Michael Maslansky serves as Chief Executive Officer at maslansky + partners. Mr. Maslansky serves as Board Member at People First. He advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on language strategy and messaging issues. Clients that have sought Michael's counsel include FedEx, Morgan Stanley, Procter & Gamble, UBS and The Walt Disney Company. He has also worked with a wide range of industry associations including the Financial Services Roundtable, Pharmaceutical Research and Manufacturer's Association, the Personal Care Products Council, the Direct Marketing Association, and the New Orleans tourism industry. How CEOs, companies, and entire industries communicate - whether during crises, in advertising and public relations campaigns, or with investors, Congress or the American people - often means the difference between success and failure. Clients from PepsiCo to eBay to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences - but how they say it. Michael shares with clients his in-depth understanding of hot-button issues in banking and financial services, healthcare and pharmaceuticals, corporate social responsibility and non-profits, technology and consumer products, and litigation and politics. Over the years, he has helped Fortune 500 companies position and differentiate their brands and products during good times, and protect their reputations during crisis. Michael's book, The Language of Trust: Selling Ideas in a World of Skeptics, reviews the communication challenges that companies and industries face today and offers proven tools for building trust and credibility with consumers, regulators and the general public.