Rachel Chen

Rachel Chen General Information

Biography

Ms. Rachel Chen serves as Chief Customer & Digital Officer at HSBC Holdings. He had also previously worked at Aviva for close to a decade. She started as assistant manager, management reporting and performance management, finance, and later took on lead roles in areas such as business operations and customer experience. Her most recent role at Aviva was as head of customer experience, regional marketing, where she was responsible for CSR programmes in Asia, and also led cross-functional customer improvement projects, customer insights, research and analytics. She was also tasked with regional customer segmentation modelling, targeting strategy and proposition development and proposition development, among others.