Bracken Darrell

Bracken Darrell General Information

Biography

Mr. Bracken Darrell serves as Chief Executive Officer, President & Board Member at VF. Previously he served as President, Chief Executive Officer & Board Member at Logitech. He is a Board Member of Life Biosciences. He brings to Logitech more than twenty years of experience in business management and brand management in successful global consumer companies, including Whirlpool, Procter & Gamble and General Electric. His broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing - targeting customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid and Whirlpool. Prior to joining Logitech, he was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. In addition to a total of twelve years with Procter & Gamble - in executive management positions as well as earlier years in brand management - he served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. He began his career with Arthur Anderson and then PepsiCo. He holds an M.B.A. degree from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas. He serves as Chief Executive Officer & President at V.F. Corp.