Alison Sanderson

Alison Sanderson General Information

Biography

Ms. Alison Sanderson is a Co-Founder and serves as Global Audit Director at FirmDecisions. She is a chartered accountant and was the co-founder of ASJP Associates Ltd, set up in 2002 advising clients in their commercial relationships with agencies and performing contract compliance audits. Before forming ASJP, Alison was the Commercial Director of the major London agency JWT for seven years and spent one year as Finance Director of HHCL. Alison worked for Pepsi-Cola USA for four years working alongside marketing on national strategy, joint ventures, new product introductions and pricing policy and also in the field planning logistics improvements. Alison spent five years with Black & Decker latterly as Director of Planning.