Joan McGeough

Joan McGeough General Information

Biography

Ms. Joan McGeough serves as Chief Marketing Officer at The DAK Group. She has over 20 years of experience working with mid-market, privately held companies, global corporations, and professional services firms. She offers DAK clients the benefit of her background in market analysis, strategic positioning, and insight into a wide range of industry sectors including manufacturing, printing, media, and law & accounting firms as well as other business services. Before joining DAK, she was the Managing Director of a marketing consulting firm that she founded and led for over ten years. During that time, she helped numerous clients successfully grow their businesses by strategically integrating the "right" marketing media with digital and traditional tactics to generate results. Her earlier career included marketing executive positions at several companies such as Info USA (formerly Mokrynski Direct) and All-State International. She received her MBA and a Certificate in International Business from the Paul Stillman School of Business at Seton Hall University, and her undergraduate degree from Montclair State University.