Elizabeth Brady

Elizabeth Brady General Information

Biography

Ms. Elizabeth Brady serves as Chief Marketing Officer and a Partner at Chief Outsiders. Ms. Elizabeth Brady served as Senior Vice President and Chief Marketing Officer at Principal Financial Group. She is responsible for global marketing, including branding, advertising, media relations, digital marketing, sponsorships, data analytics, multicultural marketing, research, and business intelligence. Brady joined Principal® in September 2014. Previously, she served as president of segmentation solutions and the global head of marketing effectiveness at Nielsen Corporation. Before Nielsen, Brady was an officer at General Mills where, since 1999, she served in key senior Marketing leadership roles in support of strategic initiatives for the growth and success of various business units, including Progresso Soup and Food, Dry Dinners, and Wholesome Snacks. Before that, she held marketing and product management roles at Pillsbury, Wise Foods, and Best Foods/CPC International. A native of Minneapolis, Minn., Brady holds a Master's of Public Administration with a concentration in International Policy from the School of International and Public Affairs at Columbia University and a B.A. in Economics and Political Science concentrating in International Relations from St. Lawrence University. Brady has served on the boards of Make a Wish and Jeremiah Program and has been involved with Special Olympics and Habitat for Humanity. She's currently a member of The Conference Board Council for CMOs. She holds positions on the boards of The Principal Charity Classic, a Champions Tour event sponsored by Principal, as well as The Des Moines Arts Festival and the Greater Des Moines Partnership Communications Board.