Fred Cook

Fred Cook General Information

Biography

Mr. Fred Cook served as Emeritus Chairman at Golinharris. He is an employee of 30 years, Fred is constantly thinking of ways to help Golin and its clients compete in a constantly evolving world. To that end, in 2011 in an effort to address the dramatic changes taking place in the communications industry Fred created Golin's revolutionary g4 model. This structure transformed our agency from a hierarchy of generalists to communities of specialists and inspired others to rethink the way they work. With previous stints as a cabin boy, hotel doorman, substitute teacher and tour guide to name a few Fred has built his career on improvisation. As he outlines in his recently published book Improvise each experience has taught him valuable lessons that he brings to Golin, including his newest responsibility as the Director of the USC Center for Public Relations. His bold leadership and inspirational perspective challenges conventional thinking and propels agency staff to continue creating change for clients through brave work worthy of awe and action.