Cherry Freeman

Cherry Freeman General Information

Biography

Ms. Cherry Freeman is a Co-Founder and serves as a General Partner at Hiro Capital. She is a Co-Founder and serves as Chief Financial Officer at LoveCrafts. She served as a Board Member at Happy Volcano, FitXR, Percept (Audit Tool), and Double Loop Games. She is also a Consultant and Entrepreneur at ILK Partners. She also serves as a Board Member at Afternoonify. She served as a Board Member at Flavourworks. She specializes in fundraising, SaaS strategy, and business development. She serves as an Advisor to early SaaS businesses including Symantec Corp, Mimecast, New Voice Media, Innoverne, and Quill. She serves as an angel investor with a portfolio that includes Chiaro (wearable tech), Mimecast, and New Voice Media. Ms Freeman, recognized as 'Britain's Coolest Female Founder' by Business Insider, is a seasoned entrepreneur and executive with extensive experience in the tech sector. She co-founded LoveCrafts, a global crafting marketplace and community, and has held advisory and investment roles in the SaaS sector including companies such as Mimecast and New Voice Media. She joined FTSE 250 Computacenter Plc as Group Corporate Development Director and then led the establishment of a new software division that achieved a turnover of £250 million within three years. She holds a first-class degree in History from Cambridge University and is a noted contributor to Tech Nation's guide, 'Upscale: what it takes to scale a Startup, by the people who've done it.' She is an NED at FitXR, Incredibuild, Keen Games, Happy Volcano and Frameplay, and a Board observer at Elvie and Lightfox Games. She was previously a member of the Governing Council at City University, London, for nine years, and Chaired the Nominations Committee. At Hiro Capital, She is responsible for managing the firm's investment pipeline with a particular focus on investments in games media, platforms, and software technologies.