https://pitchbook.com/tag/marketing-tech marketing-tech en-US Fri, 25 Oct 2019 00:00:00 GMT https://pitchbook.com/news/articles/in-rarity-for-marketing-tech-sprout-social-aims-at-ipo Social media management startup Sprout Social has released its IPO prospectus, an unusual exit for the marketing tech industry. Fri, 25 Oct 2019 00:00:00 GMT https://pitchbook.com/news/articles/in-rarity-for-marketing-tech-sprout-social-aims-at-ipo https://pitchbook.com/news/articles/charting-marketos-journey-from-private-to-public-and-back Adobe has agreed to acquire Marketo from private equity firm Vista Equity Partners in a $4.75 billion exit. That's a massive return for Vista, which took the company private for $1.8 billion in 2016. Fri, 14 Sep 2018 00:00:00 GMT https://pitchbook.com/news/articles/charting-marketos-journey-from-private-to-public-and-back https://pitchbook.com/news/articles/orient-hontai-strikes-14b-deal-with-applovin AppLovin has taken a different approach to startup life than many of its peers. Taking the road less traveled has now proven a wise decision. Mon, 26 Sep 2016 00:00:00 GMT https://pitchbook.com/news/articles/orient-hontai-strikes-14b-deal-with-applovin https://pitchbook.com/news/articles/disrupted-a-look-at-hubspots-funding-and-financial-history A quick overview of HubSpot's venture funding and financial history, along with a comparison to Marketo, one of its closest competitors. Wed, 20 Apr 2016 00:00:00 GMT https://pitchbook.com/news/articles/disrupted-a-look-at-hubspots-funding-and-financial-history https://pitchbook.com/news/articles/marketing-tech-1-6b-of-vc-in-2015-4-3b-in-ma-datagraphic Global M&A value in marketing tech reached $4.3 billion in mid-2015, while venture investors poured just over $1.6 billion into financing such startups. Fri, 31 Jul 2015 00:00:00 GMT https://pitchbook.com/news/articles/marketing-tech-1-6b-of-vc-in-2015-4-3b-in-ma-datagraphic