Glen Day
CEO, Founder
NVISNx
Founded in 2018 and based in Playa Vista, California, NVISNx is an innovative cybersecurity and big data SaaS company that helps businesses discover, visualize and classify their information. Through its unique process, the company helps organizations better protect their most valuable digital assets while also disposing of low value or toxic data. Its customers range from startups to Fortune 500 companies—all of whom rely on NVISNx to help them manage their critical digital information (such as IP, business strategy and M&A documents) while also complying with complex global privacy regulations.
To help it secure the capital it needs to continue scaling, NVISNx leverages PitchBook’s comprehensive capital market data to identify and connect with the most relevant investors, valuate its business against comparable companies and to make itself more discoverable as an investment target.
- To find the most relevant investors
- To map the competitive market and valuate its business
- To make itself more discoverable as an investment target
“We’ve looked at PitchBook’s competitors, and they don’t have the same level of information. The value that we get from being able to quickly find and connect with the right investors through the platform—it’s not trivial.”
– Glen Day
Finding the most promising investors
NVISNx has a proven business model and an impressive list of existing customers, but according to its CEO and Founder, Glen Day, “The business now needs more institutional investments to really scale its operations and take it to the next level.”
By leveraging PitchBook’s granular data on more than 272,000 investors around the world, NVISNx has been able to quickly find and connect with the ones whose investment interests align with their own—namely, those who have previously invested in other high-growth B2B cybersecurity and big data companies.
Using PitchBook’s Advanced Search feature, NVISNx was able to target the right investors quickly with insight into their past investments, investment preferences, dry powder and more. With up-to-date contact information, the platform makes it easy for the company to directly contact the most promising leads with a targeted pitch.
“After connecting with a potential investor, PitchBook also helps us show up to our initial meeting with them much more informed,” Day says. “Having insight into their previous investments allows us to set more realistic expectations for those conversations.”
“PitchBook allows us to quickly understand who’s investing in companies like ours so we can pursue the right investors for our business rather than wasting valuable time.”
– Glen Day
Mapping the market and building an accurate valuation
NVISNx also uses PitchBook to access hard-to-find information about similar companies—like pre- and post-money valuations, round-by-round cap tables and detailed series terms—so it can quickly map its competitive market, more accurately valuate itself and negotiate with investors.
“PitchBook immediately allowed us to generate a number of different queries that helped us define who our apples-to-apples competitors were,” Day says. “That has been a real value to us from a valuation comparison perspective.”
Becoming more discoverable as an investment target
By building out its own PitchBook company profile, NVISNx is also able to showcase its recent activity and success to more than 550,000 global business and investment leaders, including top venture capital firms and global corporate development teams who all use PitchBook to zero-in on acquisition targets.
“Now we can be discovered by other investors that are looking at the platform,” Day says. “It really increases the likelihood of us being discovered as an investment target by relevant players.”
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