As customers become even more inundated with marketing materials—and get better at tuning out—it’s harder than ever to win their attention. And these days, once tried-and-true methods of finding new clients, like sourcing deals exclusively from your own backyard or network, are a thing of the past. So if you’re in business development, how can you be sure you’re not missing out on top opportunities and valuable leads?
Tap into the private markets
One way to ensure you’re getting the right data is to tap into the private markets, where non-publicly traded companies operate. To help you benefit from the best private market data out there, we compiled a list of the information every business development team should have access to. Read on for details.
Data that helps you uncover high-quality leads
| Investments made by venture capitalists Following the activity of these savvy investors—experts at finding promising companies—leads you to startups and emerging markets. |
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| Investments made by private equity groups Also experts at identifying businesses that show potential, these shrewd investors point the way to companies that are restructuring or growing. |
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| Investors' portfolio companies From the latest startups to up-and-coming industries to growing or transitioning companies, an investor's portfolio reveals top leads. |
Data that helps you reach the right contact at the right time
| Financing events With data on mergers, acquisitions, infusions of debt, IPOs and more, you'll be able to see when companies are restructuring, growing or deciding how to use new funds—and be ready to reach out. |
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| Company growth rates and financials Insight into financial metrics (like revenue) and non-financial metrics (like growth rates) tells you when a company is scaling up, has capital to spend and is likely looking for a new product or service. |
Data that helps you build valuable business partnerships
| Active investors By becoming an investor's preferred vendor or advisor, you'll be top of mind when their portfolio companies need new products or services. |
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| Active advisors Lawyers, accountants, investment banks and more all play key roles in private market transactions. Partner with them to work with your preferred client type or learn about top opportunities before your peers. |
Data that helps you act on promising opportunities
| Contacts | |
| Executive team | |
| Board members | |
| Deal partners |
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| Contact information | |
| Address | |
| Phone number | |
| Current position | |
| Prior positions | |
| Education |
Want access to all the data above—and more? Take a look at the PitchBook Platform, the best database for optimizing your business development strategy.
And check out the guide below for more ways to use private market data.
