Founded in 2021, our client was a digital private banking platform that supports users with analytics, generative AI, and personalized wealth management services. It aggregates data from users’ financial apps and accounts into a centralized interface capable of tracking several asset types.
Securing funding in a competitive market
As a company at the intersection of multiple emerging competitive markets, it needed access to the most up-to-date and reliable market intelligence to inform it navigates its space. To secure funding in early stages, it not only needed to be on the lookout for potential investors, but also competitors and even possible partners that might enhance or differentiate its product offering.
After investors were identified, the team connected with them to ensure they were a good fit—and to make the case for why it should receive funding. To achieve this, the startup came prepared with data on an investor’s recent activity, identified the underlying patterns and insights therein, and tied them back to its value proposition and plans for future growth.
"I researched an investor on PitchBook prior to a call with them. During the call I was able to reference their recent investments and how they complement our strategy. It really resonated well with this particular investor.”—Founder and CEO |
Maximizing market intel and efficiency
After researching multiple data providers, the founder and CEO and team relied on the PitchBook Platform to help them gather intelligence in preparation for discussions with investors—which have become increasingly frequent as the company approaches its platform launch. PitchBook data not only allowed the startup to come better equipped to these negotiations, but also greatly cut down time spent doing market research, allowing it to meet with more investors.
"It's been an amazing tool for us. It's really helped us reduce costs, reduce time, reduce noise, and make our pitch a lot better—and not only target what we want and who we want to reach out to, but how we want to reach to them."—Founder and CEO |
The team used PitchBook to stay on top of larger-scale developments, such as the state of the European fintech market, general VC trends, and fundamental research. With VCs becoming more concerned with liquidity, companies must come even better prepared and frame their fundraising pitches to potential investors.
"As the founder and CEO, it’s my responsibility to set the strategy of the company for the next 12 months and beyond. PitchBook gives me a very good glimpse into the future, as well as insight into existing challenges to develop my long-term strategy.”—Founder and CEO |
Tech stack optimization with PitchBook
As a PitchBook client of over two years, the company integrated the platform into much of its daily workflow and is well on its way to achieving its funding goal. The team successfully paired platform capabilities with Morningstar data, multiple layers of AI—including ChatGPT—and proprietary plugins to create a synergistic solution that achieves its desired results.
"I found the comprehensiveness of PitchBook and the global coverage compared to others a lot more credible. It's like a Swiss-Army knife—multi-functional, good engingeering, reliable.”—Founder and CEO |
The startup also found a great deal of value in PitchBook’s diverse suite of products and features, which each appeal to specific team members and their unique use cases. For example, the founder and CEO made great use of the PitchBook Mobile app and Chrome extension to reference company or investor information in real time and quickly conduct comparisons. Meanwhile, the CFO used PitchBook’s Excel plugin to work directly with platform data and use it to run projections that update in time with the platform.
“It would take me at least ten times the amount of time that I have with one tenth of the intelligence that I have today. I can’t imagine my life without PitchBook."—Founder and CEO |
