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2023

Emerging Space Brief: Synthetic Data

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Synthetic data comes of age

Generative AI is seemingly all the rage these days, but there’s a field of computer-generated data that’s hitting a new stride. Synthetic data, computer-generated outputs that supplement real-world observations, is gaining more attention as artificial intelligence and machine learning rapidly advance.

PitchBook’s latest emerging space brief on synthetic data has the background and breakdown you need to understand the growing space. According to our estimations, synthetic data is on track to hit $1 billion in market size within the next four years.