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E-Commerce Report

Q4 2023

E-Commerce Report

March 22, 2024

Fill out the form to download a preview of this report. The full report is available through the PitchBook Platform.

Investors buy now, pay now for e-commerce  


E-commerce startups saw massive growth in deal value in Q4 2023, generating $3.8 billion across 116 deals, amounting to increases of 105.4% and 2.7%, according to our latest Emerging Tech Research. At the forefront of investor’s minds are buy now, pay later startups that are raking in large sums. 

But other emerging opportunities abound for investors, including startups dipping their toes into digital marketplace platforms in video games and beyond. PitchBook analyst Eric Bellomo touches on the key trends, data and startups that investors need to know.  


Table of contents
Vertical update 3
Q4 2023 timeline 6
E-commerce landscape 7
E-commerce VC ecosystem market map 8
VC activity 9
Emerging opportunities 19
       Integrated commerce 20
       Marketplace enablement 21
Select company highlights 24
       Crisp 25
       Kevel 27
       Fluent Commerce 29