Apollo Global Management-backed Affinion Group has reportedly acquired Webloyalty, an online marketing company. General Atlantic, which has been the majority owner of Webloyalty since 2005, is now a minority investor in the combined entity. Apollo acquired Affinion in a roughly $1.8 billion buyout in October 2005.
© 2020 PitchBook Data. All rights reserved. PitchBook is a financial technology company that provides data on the capital markets.