Alliance Data to buy fintech startup Bread for $450M
October 30, 2020
Alliance Data has agreed to acquire Bread, the provider of a digital payments platform, for $450 million. Alliance Data, which provides customer loyalty services and products like co-branded and private label credit cards, plans to offer Bread's installment payment solutions for its brand partners. New York-based Bread is backed by investors including Bessemer Venture Partners and Menlo Ventures.