Gigya has raised $35 million in venture financing to bring its to-date funding total to about $104 million. Intel Capital led the new round, which also received investment from Benchmark Capital, Common Fund and DAG Ventures, among other firms. Gigya's cloud platform for customer identity management enables businesses to create personalized user experiences by identifying customers across devices, consolidating that information into unique profiles and integrating them into marketing and service applications. The company last raised a $25 million round that valued it at $216 million in 2013.
