Octopus Ventures pours £3.3M into Zapnito

London-based Zapnito has raised £3.3 million from Octopus Ventures. The startup's SaaS platform allows brands to build customer participation by enabling them to share knowledge, interact via virtual events and co-create. The funds will go toward Zapnito's US expansion and product development, as well as growing its sales, marketing and customer support operations.