Velory Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Private

  • Employees
  • 46


  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $6.28M

  • Investors
  • 3

Velory General Information


Operator of a digitalization platform designed to connect digital brands with small and medium-sized businesses. The company's platform accelerates the growth of innovative solutions through an on-demand direct sales force that can be activated instantly in any location worldwide, enabling businesses to develop using digital services.

Contact Information

Formerly Known As
Universal Avenue
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
IT Consulting and Outsourcing
Corporate Office
  • Care of WeWork, Regeringsgatan 29
  • 111 53 Stockholm
  • Sweden
+46 0000000000

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Velory Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC 10-Jun-2020 $6.28M 000.00 Completed Generating Revenue
6. Secondary Transaction - Private 0000 Completed Generating Revenue
5. Early Stage VC (Series B) 23-Nov-2018 000 0000 Completed Generating Revenue
4. Early Stage VC 01-Nov-2017 00.000 0000 00.000 Completed Generating Revenue
3. Early Stage VC (Series A) 12-Jul-2016 0000 0000 0000 Completed Generating Revenue
2. Seed Round 31-Aug-2015 $5M $7M Completed Generating Revenue
1. Seed Round 16-Jun-2014 $2M $2M Completed Generating Revenue
To view Velory’s complete valuation and funding history, request access »

Velory Comparisons

HQ Location
Total Raised
Post Valuation
Operator of a digitalization platform designed to connect digital brands with small and medium-sized businesses. The com
Business/Productivity Software
Stockholm, Sweden
46 As of 2023
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Paris, France
000 As of 0000
000000000 00000


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Atlanta, GA
0000 As of 0000
000000000 00000
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Velory Competitors (50)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Mirakl Venture Capital-Backed Paris, France 000 00000 000000000 00000
Rithum (Media and Information Services) Private Equity-Backed Atlanta, GA 0000 00000 000000000 00000
Elastic Path Private Equity-Backed Vancouver, Canada 000 00000 00000000000 00000
Optimizely Private Equity-Backed New York, NY 0000 00000 000000 - 000 00000
JOOR Venture Capital-Backed New York, NY 000 00000 0000000000 0 00000
You’re viewing 5 of 50 competitors. Get the full list »

Velory Executive Team (13)

Name Title Board Seat Contact Info
Johan Lilja Co-Founder and Chief Executive Officer
Ludvig Andén Vice President, Sales & Partner
Erik Ingman Interim CTO, Product
Sevinc Selek Finance Manager
David Pallinder Vice President of Product
You’re viewing 5 of 13 executive team members. Get the full list »

Velory Board Members (6)

Name Representing Role Since
Katja Bergman MOOR Holding Board Member 000 0000
You’re viewing 1 of 6 board members. Get the full list »

Velory Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Velory Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Eight Roads Corporate Venture Capital Minority 000 0000 000000 0
Salesforce Ventures Corporate Venture Capital Minority 000 0000 000000 0
MOOR Holding Family Office Minority 000 0000 000000 0
To view Velory’s complete investors history, request access »

Velory Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Varvet 23-Nov-2018 0000000000 IT Consulting and Outsourcing 00000 000
To view Velory’s complete acquisitions history, request access »

Velory Subsidiaries (1)

Company Name Industry Location Founded
Varvet IT Consulting and Outsourcing Gothenburg, Sweden 0000
To view Velory’s complete subsidiaries history, request access »

Velory FAQs

  • When was Velory founded?

    Velory was founded in 2014.

  • Who is the founder of Velory?

    Johan Lilja and Petter Hederstedt are the founders of Velory.

  • Who is the CEO of Velory?

    Johan Lilja is the CEO of Velory.

  • Where is Velory headquartered?

    Velory is headquartered in Stockholm, Sweden.

  • What is the size of Velory?

    Velory has 46 total employees.

  • What industry is Velory in?

    Velory’s primary industry is Business/Productivity Software.

  • Is Velory a private or public company?

    Velory is a Private company.

  • What is Velory’s current revenue?

    The current revenue for Velory is 00000.

  • How much funding has Velory raised over time?

    Velory has raised $24.3M.

  • Who are Velory’s investors?

    Eight Roads, Salesforce Ventures, and MOOR Holding have invested in Velory.

  • Who are Velory’s competitors?

    Mirakl, Rithum (Media and Information Services), Elastic Path, Optimizely, and JOOR are some of the 50 competitors of Velory.

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