Heelys Overview

  • Founded
  • 1998

  • Status
  • Acquired/​Merged

  • Employees
  • 47

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $11M

Heelys General Information


Manufacturer of skate shoes intended to inspire kids to be active, explore their freedom, unleash the fun and be fearless. The company offers wheeled footwear that incorporates a removable wheel in the heel across different designs along with replaceable wheels, providing kids with shoes that they can also have fun skating in.

Contact Information

Formerly Known As
Heeling Sports
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Parent Company
BBC International
Primary Office
  • 3200 Belmeade Drive
  • Suite 100
  • Carrollton, TX 75006
  • United States
+1 (214) 000-0000

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Heelys Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 26-Apr-2021 $11M 0000 Completed Profitable
6. Merger/Acquisition 24-Jan-2013 0000 000.00 0000 Completed Profitable
5. Buyout/LBO 10-Dec-2012 000.00 000.00 Cancelled Profitable
4. 2PO 28-Jun-2007 Cancelled Profitable
3. IPO 08-Dec-2006 00000 000.00 00000 Completed Profitable
2. Early Stage VC (Series B) 01-May-2000 $125K $625K Completed Product Development
1. Early Stage VC (Series A) 01-May-2000 $500K $500K Completed Product Development
To view Heelys’s complete valuation and funding history, request access »

Heelys Patents

Heelys Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20090200763-A1 Threelys Abandoned 17-Aug-2007 0000000000 0
US-20080313928-A1 Wheeled footwear with spring suspension system Abandoned 08-Sep-2006 0000000000 00
US-20030146583-A1 Multi-wheel heeling apparatus Granted 01-Feb-2002 0000000000 00
US-6467198-B1 High flex grinding shoe Expired - Lifetime 13-Dec-2000 00000000 0
US-6247251-B1 Grind plate with removable inserts Expired - Lifetime 28-Jan-2000 A43B5/00 00
To view Heelys’s complete patent history, request access »

Heelys Executive Team (5)

Name Title Board Seat Contact Info
Lisa Peterson Chief Financial Officer
You’re viewing 1 of 5 executive team members. Get the full list »

Heelys Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Heelys Former Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Capital Southwest BDC PE/Buyout Minority 000 0000 000000 0
Sequential Brands Group Corporation Majority 000 0000 000000 0
To view Heelys’s complete investors history, request access »