EFTPlus Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Private

  • Employees
  • 1


  • Latest Deal Type
  • 2ndary - Private

EFTPlus General Information


Developer of virtual loyalty program intended to help retailers reward loyal customers. The company uses a customer's EFTPOS and credit cards to track spending in order to reward their loyalty, giving retailers powerful insights into who's really buying their stuff.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Financial Software
Corporate Office
  • Level 13, 175 Queen Street
  • Auckland CBD
  • Auckland, 1010
  • New Zealand
+64 0800 000 000

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EFTPlus Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Secondary Transaction - Private 01-Nov-2022 00000 Completed Generating Revenue
1. Early Stage VC 27-May-2015 00000 00000 Completed Generating Revenue
To view EFTPlus’s complete valuation and funding history, request access »

EFTPlus Executive Team (2)

Name Title Board Seat Contact Info
Julian Cox Co-Founder, Systems Architect & Board Member
You’re viewing 1 of 2 executive team members. Get the full list »

EFTPlus Board Members (2)

Name Representing Role Since
Julian Cox EFTPlus Co-Founder, Systems Architect & Board Member 000 0000
Steve Lobb EFTPlus Chairman 000 0000
To view EFTPlus’s complete board members history, request access »

EFTPlus Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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