Better All Round Group Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 11

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $6.25M

  • Investors
  • 1

Better All Round Group General Information

Description

Operator of a consumer goods company intended to offer house kitchen accessories. The company's products include napkins and household towels that are round instead of square and base holders, enabling individuals to make use of these products for multitasking or messy moments.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Consuma, Hurlingham Business Park, Fulbeck Heath
  • Lincolnshire
  • Grantham NG32 3HL
  • England, United Kingdom
+44 0800
Primary Industry
Household Products
Other Industries
Other Consumer Non-Durables
Vertical(s)
Corporate Office
  • Consuma, Hurlingham Business Park, Fulbeck Heath
  • Lincolnshire
  • Grantham NG32 3HL
  • England, United Kingdom
+44 0800

Better All Round Group Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Better All Round Group Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC 25-Mar-2022 $6.25M Completed Generating Revenue
5. Later Stage VC 18-Mar-2021 Completed Generating Revenue
4. Secondary Transaction - Private Completed Generating Revenue
3. Early Stage VC 01-Nov-2014 Completed Generating Revenue
2. Angel (individual) 28-Nov-2013 $12.9M $13.8M Completed Startup
1. Angel (individual) 18-Sep-2012 $961K $961K Completed Startup
To view Better All Round Group’s complete valuation and funding history, request access »

Better All Round Group Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary
Ordinary
Ordinary 3
Ordinary 2 90,446 $0.013218 $116.93 $116.93 1x $116.93 14.21%
Ordinary 1 12,050 $0.013218 $66.09 $66.09 1x $66.09 1.89%
To view Better All Round Group’s complete cap table history, request access »

Better All Round Group Patents

Better All Round Group Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-2970858-C Method and apparatus for folding and opening-up wipes Active 18-Dec-2014
US-20210204763-A1 Method and apparatus for folding and opening-up wipes Active 18-Dec-2014
GB-201709624-D0 Method and apparatus for folding and opening-up wipes Inactive 18-Dec-2014
ES-2757276-T3 Procedure and apparatus for folding and opening cloths Active 18-Dec-2014
GB-2548292-A Method and apparatus for folding and opening-up wipes Inactive 18-Dec-2014 B31D1/04
To view Better All Round Group’s complete patent history, request access »

Better All Round Group Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Better All Round Group Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds
JamJar Investments Venture Capital Minority
To view Better All Round Group’s complete investors history, request access »

Better All Round Group Acquisitions (1)

Better All Round Group’s most recent deal was a Merger/Acquisition with Staples Holdings for . The deal was made on 30-Mar-2018.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Staples Holdings 30-Mar-2018 Merger/Acquisition Paper/Soft Products
To view Better All Round Group’s complete acquisitions history, request access »

Better All Round Group Subsidiaries (1)

Company Name Industry Location Founded
Staples Holdings Paper/Soft Products St Helens, United Kingdom
To view Better All Round Group’s complete subsidiaries history, request access »

Better All Round Group FAQs

  • When was Better All Round Group founded?

    Better All Round Group was founded in 2012.

  • Where is Better All Round Group headquartered?

    Better All Round Group is headquartered in Grantham, United Kingdom.

  • What is the size of Better All Round Group?

    Better All Round Group has 11 total employees.

  • What industry is Better All Round Group in?

    Better All Round Group’s primary industry is Household Products.

  • Is Better All Round Group a private or public company?

    Better All Round Group is a Private company.

  • What is the current valuation of Better All Round Group?

    The current valuation of Better All Round Group is .

  • What is Better All Round Group’s current revenue?

    The current revenue for Better All Round Group is .

  • How much funding has Better All Round Group raised over time?

    Better All Round Group has raised $36.1M.

  • Who are Better All Round Group’s investors?

    JamJar Investments has invested in Better All Round Group.

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