Instant Brands Overview

  • Founded
  • 1915


  • Status
  • Private

  • Employees
  • 2,400


  • Latest Deal Type
  • Bankr. Admin/​Reorg

  • Financing Rounds
  • 21

  • Investments
  • 6

Instant Brands General Information


Manufacturer of kitchenware products intended to meet the lifestyle needs of modern homes around the world. The company offers a wide variety of blenders, toaster ovens, air fryers, coffee makers and kitchen utensils, enabling clients to simplify home cooking, promote healthy lifestyles and save time while cooking.

Contact Information

Formerly Known As
Corning Consumer Products, World Kitchen, Corelle Brands
Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Household Appliances
Other Industries
Other Consumer Durables
Primary Office
  • 9525 Bryn Mawr Avenue
  • Suite 300
  • Rosemont, IL 60018
  • United States

Instant Brands Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Instant Brands Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Instant Brands Comparisons

HQ Location
Total Raised
Post Valuation
Manufacturer of kitchenware products intended to meet the lifestyle needs of modern homes around the world. The company
Household Appliances
Rosemont, IL
2,400 As of 2023
0000000000. 0000

00 000

isi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit i
000000000 0000000000
Rapid City, SD
00000 As of 0000
0.00 0000-00-00


t. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore
Chateauroux, France
000 As of 0000
00.00 0000-00-00
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Instant Brands Competitors (3)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
GE Appliances Corporate Backed or Acquired Rapid City, SD 00000 000000&0
00000 Private Equity-Backed Chateauroux, France 000 000000000000
00000 (00000000000 Private Equity-Backed Bristol, PA 000 000.00 000000000 000.00
You’re viewing 3 of 3 competitors. Get the full list »

Instant Brands Patents

Instant Brands Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D993709-S1 Appliance cover Active 21-Jan-2022 00
US-D996130-S1 Appliance cover Active 21-Jan-2022 00
US-20230233012-A1 Muffler for pressure cooker Pending 21-Jan-2022 000000000
US-20230228337-A1 Steam regulation valve Pending 20-Jan-2022 0000000000
US-D999024-S1 Tray for storage containers Active 11-Jan-2022 00
To view Instant Brands’s complete patent history, request access »

Instant Brands Executive Team (21)

Name Title Board Seat Contact Info
Louise Ocasion Global Chief Marketing Officer and President of North America
Nick Hewitt Chief Financial Officer & Executive Vice President
Bill Hess Chief Operating Officer
Cathy Landman JD Chief Legal and Human Resources Officer
Ben Gadbois President & Chief Executive Officer
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Instant Brands Board Members (9)

Name Representing Role Since
000000 0000 Instant Brands Vice Chairman 000 0000
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Instant Brands Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Instant Brands Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000 21-Apr-2022 00000 0000 0000 Information Services (B2C)
0000000 000 04-Mar-2019 0000000000 Other Consumer Durables 0000000 0
00000000 31-Dec-2010 0000000000 Other Containers and Packaging 000000 00
0000000 00000 22-Oct-1999 0000000000 00000 Other Consumer Durables
Ekco Group 09-Sep-1999 Merger/Acquisition 00000 Other Consumer Durables
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

Instant Brands Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
000 0000000000000 30-Oct-1992 000000000000000000 Completed
  • 0000000 000000
To view Instant Brands’s complete exits history, request access »