Freshmax Overview

  • Founded
  • 1995

  • Status
  • Private

  • Employees
  • 700

  • Latest Deal Type
  • Buyout/​LBO

  • (Cancelled)
  • Financing Rounds
  • 4

  • Investments
  • 8

Freshmax General Information


Operator of a fresh produce business intended to serve customers throughout Australasia. The company markets and distributes fresh produce including apples, pears, stone fruit, kiwifruit and avocados among other products in a wide variety of countries including China.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Other Industries
Food Products
Primary Office
  • 1-11 Bliss Court
  • Derrimut, Victoria 3026
  • Australia
+61 (03) 0000 0000

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Freshmax Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Freshmax Executive Team (7)

Name Title Board Seat Contact Info
Murray McCallum Group Chief Executive Officer & Director
David Smith Chairman & Founder
James Marshall Co-Owner
Stephen McDonald Group Chief Financial Officer
You’re viewing 4 of 7 executive team members. Get the full list »

Freshmax Board Members (3)

Name Representing Role Since
00000 00000 Freshmax Chairman & Founder 000 0000
You’re viewing 1 of 3 board members. Get the full list »

Freshmax Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Freshmax Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Freshmax Investments & Acquisitions (8)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 30-Sep-2021 0000000000 Horticulture 000000 00
00000000000 01-Jan-2016 000000000 Distributors/Wholesale 00000 000
0000000 01-Jan-2015 00000 0000 Horticulture
00000000 0000 08-Dec-2014 0000000000 Cultivation 00000 000
Valleyfresh 30-Apr-2014 Buyout/LBO Distributors/Wholesale 00000 000
You’re viewing 5 of 8 investments and acquisitions. Get the full list »

Freshmax Subsidiaries (2)

Company Name Industry Location Founded
BerryCo Horticulture Tauranga, New Zealand 2015
00000000 00000 Cultivation Hastings, New Zealand
To view Freshmax’s complete subsidiaries history, request access »