PrettyLitter Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Private

  • Employees
  • 37


  • Latest Deal Type
  • M&A

PrettyLitter General Information


Developer of a lightweight cat litter designed to assist cat owners to keep a tab on their cat's health. The company's litter monitors feline health by changing colors when it detects abnormalities in a cat's urine, enabling cat owners to take preventative action to prevent further harm.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly VC-backed
Primary Industry
Monitoring Equipment
Other Industries
Other Devices and Supplies
Other Consumer Non-Durables
Corporate Office
  • 10250 Constellation Boulevard
  • Suite 2300
  • Los Angeles, CA 90024
  • United States
+1 (800) 000-0000

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PrettyLitter Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 01-Sep-2021 00000 Completed Generating Revenue
5. Seed Round 22-Jan-2018 00000 00000 Completed Generating Revenue
4. Seed Round 21-Nov-2016 00000 00000 00.000 Completed Generating Revenue
3. Accelerator/Incubator 01-Aug-2016 0000 0000 00000 Completed Generating Revenue
2. Product Crowdfunding 01-Sep-2015 Completed Startup
1. Angel (individual) Completed Startup
To view PrettyLitter’s complete valuation and funding history, request access »

PrettyLitter Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 1 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
To view PrettyLitter’s complete cap table history, request access »

PrettyLitter Patents

PrettyLitter Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D997716-S1 Pet products package Active 23-Nov-2021
CA-2998020-C Health monitoring excreta pad Active 16-Feb-2018
CA-2998020-A1 Health monitoring excreta pad Active 16-Feb-2018
US-D791609-S1 Cat litter packaging Active 20-Jan-2016 0
US-11076577-B1 Health monitoring cat litter Active 07-Aug-2015 A01K1/0154 00
To view PrettyLitter’s complete patent history, request access »

PrettyLitter Executive Team (5)

Name Title Board Seat Contact Info
Daniel Rotman Co-Founder, Chairman & Chief Executive Officer
Chase Brogan President
David Robles Controller
You’re viewing 3 of 5 executive team members. Get the full list »

PrettyLitter Board Members (1)

Name Representing Role Since
Daniel Rotman PrettyLitter Co-Founder, Chairman & Chief Executive Officer 000 0000
To view PrettyLitter’s complete board members history, request access »

PrettyLitter Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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