Who-Rae Pty

Who-Rae Pty Overview

Founded 2002
Status Acquired/​Merged
Latest Deal Type Buyout/​LBO
Financing Rounds 1

Who-Rae Pty General Information


Manufacturer and distributor of automotive aftermarket accessories. The company's products include seat covers, floor mats and sun shades under its owned brands including Who-Rae, Ergo-Drive and 2Air.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Other Industries
Parent Company
Primary Office
  • 185 Bank Street
  • South Melbourne
  • Melbourne, Victoria 3205
  • Australia
+61 (03) 0000 0000
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Who-Rae Pty Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Who-Rae Pty Executive Team (1)

Name Title Board Seat Contact Info
Matthew Chivers Chief Financial Officer