Who-Rae Pty Overview

  • Founded
  • 2002

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

Who-Rae Pty General Information


Manufacturer and distributor of automotive aftermarket accessories. The company's products include seat covers, floor mats and sun shades under its owned brands including Who-Rae, Ergo-Drive and 2Air.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Other Industries
Parent Company
Primary Office
  • 185 Bank Street
  • South Melbourne
  • Melbourne, Victoria 3205
  • Australia
+61 (03) 0000 0000

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Who-Rae Pty Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Who-Rae Pty Patents

Who-Rae Pty Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-165560-S Deployable car seat cover Active 30-Nov-2015
AU-2014902827-A0 Packaging container for car floor mats Inactive 22-Jul-2014
AU-2014902828-A0 A packaging container for car accessories Inactive 22-Jul-2014
CA-156475-S Packaging container for car floor mats Active 05-May-2014
AU-2014901323-A0 Car seat fabric for facilitating reliable airbag deployment Inactive 10-Apr-2014
To view Who-Rae Pty’s complete patent history, request access »

Who-Rae Pty Executive Team (1)

Name Title Board Seat Contact Info
Matthew Chivers Chief Financial Officer
To view Who-Rae Pty’s complete executive team members history, request access »