Heritage Brands (Personal Products) Overview

  • Founded
  • 2003
  • Status
  • Public
  • Stock Symbol
  • HBA
Stock Symbol
  • Investments
  • 2

Heritage Brands (Personal Products) General Information


Owner and operator of health, wellness and beauty brands in Australia. The company's line of cosmetics, haircare, skincare, candles, fragrance and essential oils are made without animal testing, providing consumers with a range of cruelty-free products under one roof.

Contact Information

Formerly Known As
Soda Brands Ltd, Soda Brands Limited, Soda Brands
Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Primary Industry
Personal Products
Other Industries
Specialty Retail
Stock Exchange
Primary Office
  • 30 Bando Road
  • Springvale, Victoria 3171
  • Australia
+61 1300 000 000
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Heritage Brands (Personal Products) Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Heritage Brands (Personal Products) Executive Team (6)

Name Title Board Seat Contact Info
Constantine Gendis Chief Executive Officer & Managing Director
Maxim Krok Non-Executive Director
Stephen Leslie Mason Non-Executive Director
William Thomson McCartney Non-Executive Director
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Heritage Brands (Personal Products) Board Members (2)

Name Representing Role Since
00000 0000 00000000 Self Non-Executive Chairman 000 0000
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Heritage Brands (Personal Products) Investments (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000 00 000000000 10-Jun-2008 0000000000 00000 Distributors/Wholesale 000000 00000000
Kistani 10-Jun-2008 Buyout/LBO 00000 Distributors/Wholesale 000000 00000000
To view Heritage Brands (Personal Products)’s complete investments history, request access »