SRAM Overview

  • Founded
  • 1987
  • Status
  • Private
  • Latest Deal Type
  • Undetermined
  • Financing Rounds
  • 9
  • Investments
  • 6

SRAM General Information


Manufacturer and marketer of bicycles and bike components. The company produces a full line of bicycle components for original equipment manufacturers and independent bike dealers. It markets its products under the SRAM, RockShox, Avid, Truvativ, and Zipp brand names. The company's products include shifters, derailleurs, brakes, chains and other bike parts.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Recreational Goods
Primary Office
  • 1000 West Fulton Market
  • 4th Floor
  • Chicago, IL 60607
  • United States
+1 (312) 000-0000
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SRAM Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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SRAM Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Manufacturer and marketer of bicycles and bike components. The company produces a full line of bicycle components for or
Recreational Goods
Chicago, IL
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000000000000 00000
Los Angeles, CA

000000 0

dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sin
000000000000 00000
Koblenz, Germany
000 As of 0000
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SRAM Competitors (4)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Easton Cycling Corporate Backed or Acquired Los Angeles, CA 000000&0
000000 00000000 Private Equity-Backed Koblenz, Germany 000 0000000 0000
0000000 Formerly PE-Backed Braselton, GA 0000 00000 00000000 00000
0000000 Corporation Sakai, Japan 00000 00000000
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SRAM Executive Team (6)

Name Title Board Seat Contact Info
Ken Lousberg Chief Executive Officer
Michael Herr Chief Financial Officer
Stanley Day Jr. Chairman
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SRAM Board Members (1)

Name Representing Role Since
0000000 000 00. SRAM Chairman 000 0000
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SRAM Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 11-Apr-2019 000000000000000000 Recreational Goods
00000 04-May-2011 0000000000 Other Transportation 0000000 000 00.
0000 00000 0000000 06-Nov-2007 000000000000000000 Other Commercial Products
00000000 12-Oct-2004 000000000000000000 Distributors/Wholesale
Avid 10-Mar-2004 Merger/Acquisition Automotive 0000000 000 00.
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

SRAM Subsidiaries (2)

Company Name Industry Location Founded
PowerTap Recreational Goods Madison, WI 2005
0000 00000 0000000 Other Commercial Products Indianapolis, IN 0000
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