SRAM Overview

  • Year Founded
  • 1987

Year Founded

  • Status
  • Private

  • Employees
  • 1,353


  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 17

  • Investments
  • 10

SRAM General Information


Manufacturer and marketer of bicycles and bike components. The company produces a full line of bicycle components for original equipment manufacturers and independent bike dealers. It markets its products under the SRAM, RockShox, Avid, Truvativ, and Zipp brand names. The company's products include shifters, derailleurs, brakes, chains and other bike parts.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Recreational Goods
Corporate Office
  • 1000 West Fulton Market
  • Floor 4
  • Chicago, IL 60607
  • United States
+1 (312) 000-0000

SRAM Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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SRAM Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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SRAM Comparisons

HQ Location
Total Raised
Post Valuation
Manufacturer and marketer of bicycles and bike components. The company produces a full line of bicycle components for or
Recreational Goods
Chicago, IL
1,353 As of 2023
000000000 00.000


amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
000000000000 00000
Taichung Hsien, Taiwan
00000 As of 0000


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000000000000 00000
Koblenz, Germany
0000 As of 0000
0000000 0000 000.00
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SRAM Competitors (5)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Giant (Bikes) Corporation Taichung Hsien, Taiwan 00000
Canyon Bicycles Private Equity-Backed Koblenz, Germany 0000 000.00 0000000 0000 000.00
Norco Bikes Corporation Port Coquitlam, Canada 00
Ridefox Formerly PE-Backed Duluth, GA 0000 00.000 000000000 00.000
Shimano Corporation Sakai, Japan 00000 00000000
You’re viewing 5 of 5 competitors. Get the full list »

SRAM Executive Team (10)

Name Title Board Seat Contact Info
Ken Lousberg Chief Executive Officer
Heather Bridges Chief Financial Officer
Jeffrey Winterkorn Vice President, Global Operations
Josh Kendrick Vice President, Marketing
Stanley Day Jr. Chairman
You’re viewing 5 of 10 executive team members. Get the full list »

SRAM Board Members (1)

Name Representing Role Since
0000000 000 00. SRAM Chairman 000 0000
To view SRAM’s complete board members history, request access »

SRAM Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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SRAM Investments & Acquisitions (10)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Amprio 31-Dec-2022 0000000000 Road
Velocio 03-Mar-2022 0000000000 Clothing
Hammerhead 19-Jan-2022 0000000000 Electronics (B2C) 000 00000
Rossignol Group (Time Sport Pedal Business) 22-Feb-2021 0000000000 Road 000 00000
PowerTap 11-Apr-2019 Merger/Acquisition Recreational Goods
You’re viewing 5 of 10 investments and acquisitions. Get the full list »

SRAM Subsidiaries (3)

Company Name Industry Location Founded
Amprio Road Neuss, Germany 2017
Velocio Clothing Bow, NH 0000
Hammerhead Electronics (B2C) New York, NY 0000
To view SRAM’s complete subsidiaries history, request access »


  • When was SRAM founded?

    SRAM was founded in 1987.

  • Who is the CEO of SRAM?

    Ken Lousberg is the CEO of SRAM.

  • Where is SRAM headquartered?

    SRAM is headquartered in Chicago, IL.

  • What is the size of SRAM?

    SRAM has 1,353 total employees.

  • What industry is SRAM in?

    SRAM’s primary industry is Recreational Goods.

  • Is SRAM a private or public company?

    SRAM is a Private company.

  • What is SRAM’s current revenue?

    The current revenue for SRAM is 00000.

  • How much funding has SRAM raised over time?

    SRAM has raised $3.01B.

  • Who are SRAM’s competitors?

    Giant (Bikes), Canyon Bicycles, Norco Bikes, Ridefox, and Shimano are competitors of SRAM.

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