Ollie's Bargain Outlet Holdings Inc is a retailer of brand name merchandise at drastically reduced prices. It offers customers a selection of brand name products, including housewares, food, books and stationery, bed and bath, floor coverings, toys, and hardware. It operates stores across the Eastern half of the United States. Its differentiated go-to-market strategy is characterized by a unique, fun and engaging treasure hunt shopping experience, compelling customer value proposition and witty, humorous in-store signage and advertising campaigns. These attributes have driven rapid growth and strong and consistent store performance for the company.