Prime Meridian Direct Overview

  • Year Founded
  • 2004

Year Founded

  • Status
  • Private

  • Employees
  • 201


  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 2

Prime Meridian Direct General Information


Provider of insurance products in South Africa. The company acts as a direct marketing intermediary for offering insurance products including personal insurance, hospital insurance and motor insurance through a direct purchase methodology that treats clients fairly, enabling customers to make informed decisions while buying their insurance plans targeted at covering the biggest risks first.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Multi-line Insurance
Other Industries
Life and Health Insurance
Corporate Office
  • Postnet Suite 430
  • Private Bag X51
  • Bryanston, 2021
  • South Africa
+27 011 000 0000

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Prime Meridian Direct Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Prime Meridian Direct‘s full profile, request access.

Request a free trial

Prime Meridian Direct Executive Team (3)

Name Title Board Seat Contact Info
Daryl Mulder Chief Financial Officer
Brendan Benfield Co-Founder
You’re viewing 2 of 3 executive team members. Get the full list »

Prime Meridian Direct Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Prime Meridian Direct FAQs

  • When was Prime Meridian Direct founded?

    Prime Meridian Direct was founded in 2004.

  • Who is the founder of Prime Meridian Direct?

    Brian Benfield and Brendan Benfield are the founders of Prime Meridian Direct.

  • Where is Prime Meridian Direct headquartered?

    Prime Meridian Direct is headquartered in Bryanston, South Africa.

  • What is the size of Prime Meridian Direct?

    Prime Meridian Direct has 201 total employees.

  • What industry is Prime Meridian Direct in?

    Prime Meridian Direct’s primary industry is Multi-line Insurance.

  • Is Prime Meridian Direct a private or public company?

    Prime Meridian Direct is a Private company.

  • What is Prime Meridian Direct’s current revenue?

    The current revenue for Prime Meridian Direct is 000000.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »