Cosmo Lady (China) Holdings Co Ltd primarily manufactures intimate wear apparel such as bras, underpants, sleepwear, loungewear, and thermal clothes. The company targets both the mass market and the high-end market with its brands that include Cosmo, Secret of City Beauty, Freeday, Mayajia, Ordifen, Rubii, and Ilsee. More than half of the company's sales are to franchisees that operate company outlet stores. The remaining sales are direct to consumers through Cosmo's self-managed company outlets and e-commerce sales. Women's apparel accounts for the vast majority of the company's total sales, and all sales are generated in China.