Haypp Group Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Public

  • Employees
  • 282

Employees

  • Stock Symbol
  • HAYPP

Stock Symbol

  • Investments
  • 4

  • Share Price
  • $15.22
  • (As of Friday Closing)

Haypp Group General Information

Description

Haypp Group AB is engaged in the business of selling nicotine pouches and snus online in eight countries across Europe and in the United states. The company has operating segments namely, Core, Growth, Emerging, and Parent/Other. Core, which derives maximum revenue consists of the main markets, Sweden and Norway. Growth consists of the emerging markets which are USA, UK, Germany, Austria and Switzerland. Emerging consists of sales of oral nicotine products as well as marketing space and marketing research regarding vape category in Sweden and Germany.

Contact Information

Formerly Known As
Snusbolaget Norden Holding
Ownership Status
Publicly Held
Financing Status
Corporate Backed or Acquired
Corporate Office
  • Östgötagatan 12
  • 116 25 Stockholm
  • Sweden
Primary Industry
Other Consumer Non-Durables
Other Industries
Distributors/Wholesale
Stock Exchange
STO
Corporate Office
  • Östgötagatan 12
  • 116 25 Stockholm
  • Sweden

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Haypp Group Stock Performance

As of 13-Nov-2026, Haypp Group’s stock price is $15.22. Its current market cap is $474M with 31.1M shares.

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$15.22 $15.55 $11.96 - $17.59 $474M 31.1M 23.2K -$0.14

Haypp Group Financials Summary

As of 30-Sep-2026, Haypp Group has a trailing 12-month revenue of $485M.

In Thousands,
USD
TTM 30-Sep-2026 FY 2025 31-Dec-2025 FY 2024 31-Dec-2024 FY 2023 31-Dec-2023
EV 474,285 489,143 177,372 158,130
Revenue 484,639 391,760 347,941 297,835
EBITDA 14,570 18,894 17,174 10,802
Net Income (4,228) 4,324 4,253 474
Total Assets 148,207 137,202 107,265 105,578
Total Debt 27,047 20,563 18,513 23,602
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Haypp Group Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Haypp Group Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Haypp Group Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Haypp Group Acquisitions (4)

Haypp Group’s most recent deal was a Merger/Acquisition with Svea Cigarr. The deal was made on 05-Feb-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Svea Cigarr 05-Feb-2025 Merger/Acquisition Specialty Retail
Nettotobak of Sweden (E-Commerce Business) 01-Jun-2021 Merger/Acquisition Internet Retail
Northerner Scandinavia 27-Sep-2019 Merger/Acquisition Other Apparel
Snusbolaget 27-Sep-2019 Merger/Acquisition Internet Retail
To view Haypp Group’s complete acquisitions history, request access »

Haypp Group ESG

Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.

Global

Covered Companies

Rank

Percentile

Traders & Distributors

Industry

Rank

Percentile

Trading and Distribution

Subindustry

Rank

Percentile

To view Haypp Group’s complete esg history, request access »

Haypp Group Affiliates

Subsidiaries (3)

Name Industry Location Year Founded
Snusvaruhuset Sweden Stockholm, Sweden 2022
Snusbolaget Stockholm, Sweden 2009
Northerner Scandinavia Molndal, Sweden 1998

Haypp Group FAQs

  • When was Haypp Group founded?

    Haypp Group was founded in 2009.

  • Where is Haypp Group headquartered?

    Haypp Group is headquartered in Stockholm, Sweden.

  • What is the size of Haypp Group?

    Haypp Group has 282 total employees.

  • What industry is Haypp Group in?

    Haypp Group’s primary industry is Other Consumer Non-Durables.

  • Is Haypp Group a private or public company?

    Haypp Group is a Public company.

  • What is Haypp Group’s stock symbol?

    The ticker symbol for Haypp Group is HAYPP.

  • What is the current stock price of Haypp Group?

    As of 13-Nov-2026 the stock price of Haypp Group is $15.22.

  • What is the current market cap of Haypp Group?

    The current market capitalization of Haypp Group is $474M.

  • What is Haypp Group’s current revenue?

    The trailing twelve month revenue for Haypp Group is $485M.

  • What is Haypp Group’s annual earnings per share (EPS)?

    Haypp Group’s EPS for 12 months was -$0.14.

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