Company Profiles

driven by the PitchBook Platform

First Insight (Media and Information Services)

First Insight (Media and Information Services)
2007 FOUNDED
PRIVATE STATUS
51-200 EMPLOYEES
Series D LATEST DEAL TYPE
$14M LATEST DEAL AMOUNT
$24.8M TOTAL AMOUNT RAISED
Description

Provider of an cloud-based predictive analytic platform intended to empower retailers and brands to introduce the right products at the right price. The company's cloud-based predictive analytic platform InsightSuite, gives merchants, designers, marketers and planners insight into consumer demand and optimal entry price points for new products and this information is delivered by applying predictive analytic models to online data collected from thousands of consumers within 48-72 hours. Thus helping its current customers to increase full-price sales and improve gross margins with measurable gains and product development.

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Application Software
Other Industries
Business/Productivity Software
Primary Office
2000 Ericsson Drive
Suite 200
Warrendale, PA 15086
United States
+1 (724) 759-7141
Request full access to PitchBook

You’re viewing a free company profile from the PitchBook Platform. To explore First Insight (Media and Information Services)’s full profile, request a free trial.

First Insight (Media and Information Services) Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Later Stage VC (Series D) 05-Mar-2015 $14M $24.8M 0000 Completed Generating Revenue
4. Later Stage VC 20-Mar-2014 000.00 Completed Generating Revenue
3. Later Stage VC 27-Feb-2014 00.00 00.000 000.00 Completed Generating Revenue
2. Early Stage VC (Series B) 20-May-2011 $3.61M $5.76M $9.5M Completed Startup
1. Early Stage VC (Series A) 06-Aug-2008 $2.15M $2.15M $5.43M Completed Startup
To view this company’s complete deal history including valuation and funding request access »

First Insight (Media and Information Services) Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series D 0,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series C 000,000 00.000000 00 00.00 00.00 00 00.00 0.00
Series B 5,837,660 $0.001000 8% $0.73 $0.73 1x $0.73 25.63%
Series A 4,229,300 $0.001000 8% $0.67 $0.67 1x $0.67 18.57%
To view this company’s complete Cap Table request access »

First Insight (Media and Information Services) Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Adams Capital Management Venture Capital Minority 000 0000 000000 0
Ares Capital PE/Buyout Minority 000 0000 000000 0
Idea Foundry Accelerator/Incubator Minority 000 0000 000000 0
Updata Partners Growth/Expansion Minority 000 0000 000000 0

First Insight (Media and Information Services) Executive Team (11)

Name Title Board
Seat
Contact
Info
Gregory Petro Chief Executive Officer, President, Board Member & Founder
James Maloney Chief Financial Officer
Matt Marshall Chief Operating Officer
Kim Harrigal Chief Technology Officer
Joe Callahan Director, Marketing
You’re viewing 5 of 11 executives. Get the full list »

First Insight (Media and Information Services) Board Members (4)

Name Representing Role Since Contact
Info
Gregory Petro First Insight (Media and Information Services) Chief Executive Officer, President, Board Member & Founder 000 0000
Joel Adams Adams Capital Management Board Member 000 0000
Richard Marcus Self Board Member 000 0000

1 Former Board Members

You’re viewing 3 of 4 board members. Get the full list »