Addnature Overview

  • Founded
  • 2000
  • Status
  • Acquired/​Merged
  • Employees
  • 59
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 1

Addnature General Information


Retailer of outdoor recreational goods in Sweden. The company sells an array of outdoor clothing and gear through an online platform as well as three of its own shops in Stockholm.

Contact Information

Ownership Status
Financing Status
Formerly PE-Backed
Primary Industry
Other Industries
Recreational Goods
Internet Retail
Specialty Retail
Primary Office
  • Frihamnsgatan 56
  • 115 56 Stockholm
  • Sweden
+46 08-33 00 00
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Addnature Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Addnature Executive Team (2)

Name Title Board Seat Contact Info
Mathias Hedström Founder & Chief Executive Officer
Erik Lindgren Chairman
To view Addnature’s complete executive team members history, request access »

Addnature Board Members (1)

Name Representing Role Since
0000 00000000 Self Chairman 000 0000
To view Addnature’s complete board members history, request access »

Addnature Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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