Strax Group Overview

  • Founded
  • 1995
  • Status
  • Acquired/​Merged
  • Employees
  • 200
  • Latest Deal Type
  • IPO
  • Financing Rounds
  • 1
  • Investments
  • 4

Strax Group General Information


Strax AB is a company specializing in mobile accessories and connected devices. Its proprietary brands include Urbanista, clckr, Richmond & Finch, Planet buddies, xqisit, AVO+, and licensed brands: Adidas, Diesel, Superdry, WeSC, and Bugatti. it operates in three segments namely Distribution, Own brands, and Others. Most of the firm's revenue gets generated through Distribution segment.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Primary Industry
Other Industries
Electronics (B2C)
Former Stock Listing
Primary Office
  • Master Samuelsgatan 10
  • 111 44 Stockholm
  • Sweden
+46 08-545 000 00
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Strax Group Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Strax Group Executive Team (19)

Name Title Board Seat Contact Info
Gudmundur Palmasson Chief Executive Officer
Alap Shah Chief Operations Officer
Phil Mulholland Chief Marketing Officer
Simon Neave Chief Commercial Officer
Ingvi Tomasson Board Member & Founder
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Strax Group Board Members (4)

Name Representing Role Since
000000 000000000 Self Board Member 000 0000
00000 0000 Strax Group Board Member 000 0000
00000 00000000 Strax Group Board Member & Founder 000 0000
000 000000000 Self Board Member 000 0000
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Strax Group Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Strax Group Investments & Acquisitions (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 & 00000 12-Dec-2019 000000000000000000 Accessories 000000000 000000000
0000000000 01-Apr-2019 000000000000000000 Media and Information Services (B2B) 000000000 000000000
00000 01-May-2015 000000000000000000 Electronics (B2C)
Urbanista lifestyle 01-Jan-2014 Buyout/LBO Electronics (B2C) 000000000 000000000
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Strax Group Subsidiaries (3)

Company Name Industry Location Founded
Brandvault Media and Information Services (B2B) Wimborne, United Kingdom 2018
00000000 & 00000 Accessories Stockholm, Sweden 0000
000000000 00000000 Electronics (B2C) Stockholm, Sweden 0000
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Strax Group Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
00000 01-May-2015 000000000000000000 Completed
  • 00000 00000
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