Mr. Karl-Johan Persson is a Co-Founder of Kivra. He also serves as Chief Executive Officer at Hennes & Mauritz. He is a Board Member of Budbee and an Executive at Philian Invest. He serves as an Advisor at Joro. Before taking over as Managing Director he held an operational role within H&M from 2005, including working as head of expansion, business development, brand, and new business. Since 2000, he has been a member of the boards of H&M's subsidiaries in Denmark, Germany, the US, and the UK. Between the years 2006 and 2009, he was also a member of the Board of H & M Hennes & Mauritz AB. Between 2001 and 2004 he was CEO of European Network. He holds a BA in Business Administration from the European Business School in London. His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. He is since 2013 a member of the Board of H&M Conscious Foundation. He is a shareholder in Ramsbury Invest AB and also personally holds 12,136,289 class B shares in H&M. He also serves as a Board Member at H&M Foundation. He co-owned PriceRunner.