Mr. Beerud Sheth is a Co-Founder & serves as Chief Executive Officer at GupShup. He is the Co-Founder & serves as the Chief Executive Officer at Webaroo. . Prior to Webaroo, Beerud founded Elance, the pioneer of the world's largest online services marketplace. He played various leadership roles at different stages of the company's growth, including developing product and business strategies, product management, marketing & business development, and remains on the board of directors. Prior to founding Elance, Beerud worked in the financial services industry; modeling, structuring, and trading fixed income securities and derivatives at Merrill Lynch and before that at Citicorp Securities. His graduate research, at the Massachusetts Institute of Technology's Media Lab, involved developing autonomous learning software agents for personalized news filtering. Beerud earned an M.S. in computer science from Massachusetts Institute of Technology & a B.Tech in Computer Science IIT Bombay, where he was awarded the Institute Silver Medal.