Unilever’s steady stream of mergers and acquisitions has slowly stocked consumer shelves over the years. From food items to detergents and beauty products—all sold under 1,000 different brands—the company has infiltrated nearly every part of the retail experience.
And though Unilever sells their products under different brand names, the company and its logo are still one of the most recognisable symbols on store shelves. Comprised of 25 icons forming a U shape, each part of the logo is said to represent an important aspect of the business—like ice cream, hair care and sustainability.
Over the last two decades, Unilever has made more than 40 acquisitions across the globe. With a focus on innovation, the organisation uses PitchBook to stay on top of emerging industries and identify growing companies.
Explore the interactive infographic below to see the acquisitions that helped build a brand identity and fill shopping trolleys.
