PitchBook blog

Your resource for all things PitchBook

PitchBook for Business Development

Asbusiness development teams compete for customers in increasingly crowded fields, they are adopting more targeted, active ways to find new clients.


As business development teams compete for customers in increasingly crowded fields, they are adopting more targeted, active ways to find new clients.

By tapping into the private capital markets—a $7 trillion market where non-publicly traded companies, investors and advisors operate—businesses can grow faster than they ever could with a basic list of leads. With the right market intelligence, businesses can find privately-backed companies (like startups), discerning investors (like private equity firms) and fertile new territory (like emerging industries) for sourcing high-quality, promising targets.

Because the companies in this arena are heavily vetted by investors, it’s easy to cut through the noise and focus exclusively on valuable leads. And with information on financing events that indicate when a prospect needs new products or services, businesses can reach the right contact at the right time.

With so many business development resources available, it can be challenging to ensure you’re getting the all information you need. This guide walks you through how to use insight into the private capital markets to grow your business, evaluate data providers and find the best option for your company