Help: Understanding Analyst-Curated Verticals

Analyst-Curated Verticals help you quickly identify core players in high-interest markets without sifting through every company that touches a space. Our Emerging Tech analysts manually select companies where that vertical is their primary focus, filtering out the broader keyword-based tagging used in standard verticals. In this article, you’ll learn which verticals are covered, how to find and navigate them, and how analysts select companies for inclusion.

Analyst-Curated Verticals are manually curated subsets of PitchBook’s standard verticals. Our Emerging Tech analysts review companies and select only those where that vertical represents their primary business focus. This curation helps you quickly identify the companies that truly define each market.

Like standard verticals, Analyst-Curated Verticals are structured to cut across industries, meaning a single vertical can include companies from various industries. You may notice that there are some similarly named verticals and Analyst-Curated Verticals. However, unlike industries where every company must be tagged, not every company in a standard vertical will appear in its curated counterpart; it will only contain companies that have that vertical as their primary business focus.

For example, Huel is tagged to three standard verticals: E-Commerce, FoodTech, and LOHAS & Wellness. Since its main focus is to provide nutritional meal supplements, it appears in the FoodTech Analyst-Curated Vertical. Even though Huel sells its products through the Internet, it does not appear in the E-Commerce Analyst-Curated Vertical because our analysts aim to ensure that every company included in a curated vertical works primarily within that specific space.

Below is a list of every analyst-curated vertical on the platform. The list of these verticals gets updated at least once every year. Segments and subsegments included are reviewed up to once a quarter.

• Aerospace & Defense
• Agtech
• Artificial Intelligence and Machine Learning
• Biopharma
• Carbon and Emissions Tech
• Clean Energy
• Consumer Retail & Services
• Crypto
• Data Analytics
• Digital Health
• E-Commerce
• Enterprise Fintech
• Enterprise SaaS
• Fintech
• Food & Beverage CPG
• Foodtech
• Gaming
• Healthcare IT
• Healthcare Services
• HealthTech
• Information Security
• Infrastructure SaaS
• Insurtech
• Internet of Things
• MedTech
• Mobility
• Pharma Biotools
• Pharma Services
• Retail FinTech
• Supply Chain Tech

There are two main ways to access Analyst-Curated verticals in the PitchBook Platform: from the left-hand sidebar and the General Search bar.

To access the full list of verticals covered by our Emerging Tech analyst team, hover over Analyst-Curated Verticals under the Market Analysis section of the left-hand sidebar. A fly-out menu will appear where you can click on the vertical you’re interested in to be directed to the list of companies.

To access Analyst-Curated Verticals from the General Search bar, follow the steps below.

1. Type the name of the curated vertical into the General Search bar.
2. Look for the Analyst Content tag in the right corner of each search result to identify the Analyst-Curated Vertical.
3. Click on the Analyst-Curated Vertical from the drop-down menu to be directed to the list of companies.

Note: Analyst-Curated Verticals cannot be used as filters in screeners or search results. Since these verticals are custom-curated by our analysts to focus on the most relevant companies in each space, they function as standalone company lists rather than searchable criteria. However, you can filter by similar Emerging Spaces or our standard verticals.

After selecting a vertical, you will be directed to our dedicated Analyst-Curated Vertical space. At the top of the page, you will find the name of the analyst responsible for curating the list of companies, as well as a link to their Analyst Workspace on the platform.

If you select Preview Workspace, you will see a snapshot of what the curated Workspace contains and can learn more about the vertical.

To make it easier to understand the specifics of each vertical, our analysts split the Analyst-Curated Verticals into segments and subsegments. Near the top of the page, you will see a row of tabs indicating the segments within the vertical. Click on the tab to filter the list to that specific segment.

You can also find definitions for segments and subsegments by hovering over them in the Segment or Subsegment columns of the table, and a fly-out menu will appear. These columns are found in the Companies and Deals tabs only.

To save Analyst-Curated Verticals to revisit later or use in future screeners, follow the steps below.

1. Click on the Save button in the top right corner of the page.
2. A pop-up box will appear, allowing you to manage your saved search. If you’re curious about whether to save it as a search or list, check out the What is the difference between a saved search and a saved list? section of our How to create, save, and, use lists article.
3. If you choose to receive email alerts, click Continue to select your alert settings. If you choose to opt out of email alerts, click Save to finalize.

Once you save your Analyst-Curated Vertical, you can share it by clicking on the Share button or link icon in the top right corner of the page. The link icon will copy your search to your clipboard, and the Share button will open a menu with options to Invite with Email or Invite with Link.

1. To Invite with Email, type in your teammates’ emails into the Invite with Email box, select what level of access you’d like them to have, and click Send.

• can edit – The recipient is a collaborator on the search and can add, edit, and delete anything on the search.
• can view – The recipient can view the live version of your search, but cannot edit it.
• receives a copy – The recipient will receive an unsynced copy. They will not see any changes you make.

2. To Invite with Link, simply click on the Copy Link button at the bottom of the Share menu and select what level of access you’d like them to have.

Note: Only users on your company’s PitchBook license can be collaborators.

To understand how this feature fits into a broader workflow, check out PitchBook Pioneer’s course – Market Analysis.