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Q1 2023

E-Commerce Report

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How generative AI will impact e-commerce

The e-commerce vertical is facing headwinds. Continued deceleration in deal activity saw total deal count plummet 57% in Q1 2023 compared with the previous quarter, while deal value declined 11%, according to our latest E-Commerce Report. Many investors are betting on generative AI to be a game changer. From startups beginning to integrate AI into their applications to companies creating their own tools to court customers, investors still have plenty of opportunities within the space.


Table of contents
Vertical update 3
Q1 2023 timeline 4
E-commerce landscape 5
E-commerce VC ecosystem market map 6
VC activity 7
Emerging opportunities 15
        Web3 loyalty experiments continue in crypto winter 16
        Generative AI will impact whole e-commerce stack 19
Select company highlights 22
        SamCart 23
        Triple Whale 24
        Alloy 25