E-Commerce Report

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AI is changing e-commerce with virtual influencers 

As generative AI continues to sweep across the VC landscape, the e-commerce sector is no exception. Investment in product search technology increased 3x in Q2 2024 from a low Q1 base, according to our latest Emerging Tech Research report, which reflects companies committing to enhancing customer experience and satisfaction.  

In a space where personality and name recognition have major impacts on product discovery, virtual influencers could be the next hit. While humans can make mistakes that cloud a brand’s image, virtual personas give advertisers more control. The report highlights innovations in this area, focusing on how virtual and AI-generated personas reduce risk for brands and can even extend into physical stores.