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E-Commerce Report

Q3 2024

E-Commerce Report

December 20, 2024

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E-commerce startups want to do away with wallets 

VC deal value for e-commerce startups rose by over 50% in Q3, in part supported by more consumers fishing out their wallets to spend record amounts at retailers such as Amazon. But that soon may be a thing of the past as more startups create embedded digital wallets with AI integration, according to our latest Emerging Tech Research report.  

The entire e-commerce vertical is being buoyed by the ongoing AI transformation, with startups creating AI services that can search for and purchase products seamlessly. Analyst Eric Bellomo highlights these startups and examines the broader macroeconomic trends driving the sector as deal activity continues to stabilize.  


Table of contents
Vertical update 3
Q3 2024 timeline 6
E-commerce VC deal summary 7
E-commerce landscape 8
E-commerce VC ecosystem market map 9
VC activity 10
Innovation spotlight 19
       Intelligent digital wallets 20
Select company highlight 22
       Profound 23