Serta (Home Furnishings) Overview

  • Year Founded
  • 1931

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 100

Employees

  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 4

  • Investments
  • 1

Serta (Home Furnishings) General Information

Description

Manufacturer of bedding products to the hospitality industry. The company offers a variety of mattresses, pillows, blankets, sheets, mattress protectors, bed frames, crib mattresses, pet beds, and baby crib mattress pads that are made from environmentally friendly components and have gained a reputation for being a pioneer in comfort.

Contact Information

Website
www.serta.com
Formerly Known As
National Bedding Co.
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 2451 Industry Avenue
  • Doraville, GA 30360
  • United States
+1 (800) 000-0000
Primary Industry
Home Furnishings
Parent Company
Vertical(s)
Corporate Office
  • 2451 Industry Avenue
  • Doraville, GA 30360
  • United States
+1 (800) 000-0000

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Serta (Home Furnishings) Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Serta (Home Furnishings) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of bedding products to the hospitality industry. The company offers a variety of mattresses, pillows, blank
Home Furnishings
Doraville, GA
100 As of 2017
000.00
000000000 000.00

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0000 00000000000
Woburn, MA
000 As of 0000
0000
000.00 0000-00-00
000000000000

00000

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0000 00000000000
Bristol, United Kingdom
00 As of 0000
00000
000.00 0000-00-00
0000000 0000 00000
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Serta (Home Furnishings) Competitors (23)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Spring Air Formerly PE-Backed Woburn, MA 000 0000 000000000000
Simba Sleep Private Equity-Backed Bristol, United Kingdom 00 00000 0000000 0000 00000
Casper Sleep Private Equity-Backed New York, NY 000 0000 00000000000 0000
Sleep On Latex Corporation Niles, IL 0
Brooklyn Bedding Private Equity-Backed Glendale, AZ 000 000000000 -
You’re viewing 5 of 23 competitors. Get the full list »

Serta (Home Furnishings) Patents

Serta (Home Furnishings) Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D909793-S1 Mattress Active 26-Jul-2019
US-D907403-S1 Mattress Active 26-Jul-2019
US-D907402-S1 Mattress Active 26-Jul-2019
US-D867022-S1 Fabric covering for a mattress Active 16-Nov-2017 00
US-20180256423-A1 Adjustable support legs for a mattress foundation Active 08-Mar-2017 A61G7/012
To view Serta (Home Furnishings)’s complete patent history, request access »

Serta (Home Furnishings) Executive Team (9)

Name Title Board Seat
Shoukat Bhamani Chief Technology Officer & Executive Vice President
Melanie Huet Chief Marketing Officer
You’re viewing 2 of 9 executive team members. Get the full list »

Serta (Home Furnishings) Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Serta (Home Furnishings) Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Sleepmaster 25-Feb-2003 0000000000 00000 Home Furnishings
To view Serta (Home Furnishings)’s complete acquisitions history, request access »

Serta (Home Furnishings) FAQs

  • When was Serta (Home Furnishings) founded?

    Serta (Home Furnishings) was founded in 1931.

  • Where is Serta (Home Furnishings) headquartered?

    Serta (Home Furnishings) is headquartered in Doraville, GA.

  • What is the size of Serta (Home Furnishings)?

    Serta (Home Furnishings) has 100 total employees.

  • What industry is Serta (Home Furnishings) in?

    Serta (Home Furnishings)’s primary industry is Home Furnishings.

  • Is Serta (Home Furnishings) a private or public company?

    Serta (Home Furnishings) is a Private company.

  • What is Serta (Home Furnishings)’s current revenue?

    The current revenue for Serta (Home Furnishings) is 000000.

  • How much funding has Serta (Home Furnishings) raised over time?

    Serta (Home Furnishings) has raised $11.7M.

  • Who are Serta (Home Furnishings)’s competitors?

    Spring Air, Simba Sleep, Casper Sleep, Sleep On Latex, and Brooklyn Bedding are some of the 23 competitors of Serta (Home Furnishings).

  • When was Serta (Home Furnishings) acquired?

    Serta (Home Furnishings) was acquired on 31-Mar-2014.

  • Who acquired Serta (Home Furnishings)?

    Serta (Home Furnishings) was acquired by Serta Simmons Bedding.

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