OutPlay Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 55

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $14M

OutPlay General Information

Description

Developer of referral marketing software designed for web and mobile application growth. The company's software automates referral marketing campaigns for mobile applications and SaaS and works through a dashboard and customizable referral programs to help boost a brand's application installs and engagement, enabling businesses to identify and implement the right growth techniques without having to write new codes.

Contact Information

Website
www.outplay.ai
Formerly Known As
AppVirality
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1320 Arrow Point Drive
  • Suite 501 Room 181
  • Cedar Park, TX 78613
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Click Labs
Vertical(s)
CloudTech & DevOps, SaaS, Marketing Tech
Corporate Office
  • 1320 Arrow Point Drive
  • Suite 501 Room 181
  • Cedar Park, TX 78613
  • United States

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OutPlay Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 27-Mar-2025 $14M Completed Generating Revenue
7. Later Stage VC (Series A1) 17-Jun-2021 Completed Generating Revenue
6. Accelerator/Incubator Completed Generating Revenue
5. Later Stage VC 03-Feb-2021 Completed Generating Revenue
4. Seed Round 08-Sep-2015 Completed Generating Revenue
3. Accelerator/Incubator 11-Feb-2014 Completed Startup
2. Accelerator/Incubator 01-Jan-2014 Completed Startup
1. Accelerator/Incubator 01-Jan-2014 Completed Startup
To view OutPlay’s complete valuation and funding history, request access »

OutPlay Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A-2
Series A-2
Pre-Series A-2
Pre-Series A-1
Seed 2 966,614 $0.000010 $0.26 $0.26 $0.26 1x $0.26 4.67%
Seed 176,827 $0.000010 $0.01 $0.01 $0.01 1x $0.01 0.85%
To view OutPlay’s complete cap table history, request access »

OutPlay Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of referral marketing software designed for web and mobile application growth. The company's software automate
Business/Productivity Software
Cedar Park, TX
55 As of 2025

Newark, DE
 

San Francisco, CA
 
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OutPlay Competitors (78)

One of OutPlay’s 78 competitors is GrowSurf, a Corporation company based in Newark, DE.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
GrowSurf Corporation Newark, DE
Leanplum Formerly VC-backed San Francisco, CA
Branch Venture Capital-Backed Mountain View, CA
Insightly Private Equity-Backed San Francisco, CA
Salesvue Venture Capital-Backed Indianapolis, IN
You’re viewing 5 of 78 competitors. Get the full list »

OutPlay Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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OutPlay Former Investors (38)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
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OutPlay FAQs

  • When was OutPlay founded?

    OutPlay was founded in 2014.

  • Where is OutPlay headquartered?

    OutPlay is headquartered in Cedar Park, TX.

  • What is the size of OutPlay?

    OutPlay has 55 total employees.

  • What industry is OutPlay in?

    OutPlay’s primary industry is Business/Productivity Software.

  • Is OutPlay a private or public company?

    OutPlay is a Private company.

  • What is the current valuation of OutPlay?

    The current valuation of OutPlay is .

  • What is OutPlay’s current revenue?

    The current revenue for OutPlay is .

  • How much funding has OutPlay raised over time?

    OutPlay has raised $9.7M.

  • Who are OutPlay’s investors?

    , , , , and are 5 of 38 investors who have invested in OutPlay.

  • Who are OutPlay’s competitors?

    GrowSurf, Leanplum, Branch, Insightly, and Salesvue are some of the 78 competitors of OutPlay.

  • When was OutPlay acquired?

    OutPlay was acquired on 27-Mar-2025.

  • Who acquired OutPlay?

    OutPlay was acquired by Click Labs.

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