Mixpanel Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Private

  • Employees
  • 469

Employees

  • Latest Deal Type
  • Series C

  • Latest Deal Amount
  • $200M

  • Investors
  • 12

Mixpanel General Information

Description

Developer of an API-based analytics platform designed to deeply understand every user's journey with instant insights for everyone on mobile and web. The company's API-based analytics platform offers an analytic service that aids in understanding how users interact with web applications, enabling businesses to avail of complex behavioral analysis.

Contact Information

Website
www.mixpanel.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Pier 1, Bay 2
  • The Embarcadero
  • San Francisco, CA 94111
  • United States
+1 (415)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Artificial Intelligence & Machine Learning, TMT, Mobile
Corporate Office
  • Pier 1, Bay 2
  • The Embarcadero
  • San Francisco, CA 94111
  • United States
+1 (415)

Mixpanel Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Mixpanel Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Later Stage VC (Series C) 15-Nov-2021 $200M Completed Generating Revenue
9. Secondary Transaction - Private 01-Nov-2021 Completed Generating Revenue
8. Accelerator/Incubator 01-Dec-2020 Completed Generating Revenue
7. Mezzanine 01-Aug-2020 Completed Generating Revenue
6. Debt - PPP 13-Apr-2020 Completed Generating Revenue
5. Later Stage VC (Series B) 18-Dec-2014 Completed Generating Revenue
4. Early Stage VC (Series A) 10-May-2012 Completed Startup
3. Seed Round 27-May-2011 Completed Startup
2. Seed Round 11-Feb-2010 $500K $515K Completed Startup
1. Accelerator/Incubator 19-Aug-2009 $15K $15K Completed Startup
To view Mixpanel’s complete valuation and funding history, request access »

Mixpanel Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C
Series B2
Series B1 1,732,980 $0.000010 $3.08 $38.54 $38.54 1x $38.54 3.84%
Series A 9,650,461 $0.000010 $0.16 $1.98 $1.98 1x $1.98 21.39%
To view Mixpanel’s complete cap table history, request access »

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Mixpanel Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an API-based analytics platform designed to deeply understand every user's journey with instant insights fo
Business/Productivity Software
San Francisco, CA
469 As of 2024

San Francisco, CA
 

San Francisco, CA
 
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Mixpanel Competitors (50)

One of Mixpanel’s 50 competitors is AppsFlyer, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
AppsFlyer Venture Capital-Backed San Francisco, CA
Leanplum Formerly VC-backed San Francisco, CA
Pendo Venture Capital-Backed Raleigh, NC
Kissmetrics Venture Capital-Backed St. Petersburg, FL
Twilio Segment Formerly VC-backed San Francisco, CA
You’re viewing 5 of 50 competitors. Get the full list »

Mixpanel Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Mixpanel Investors (12)

Investor Name Investor Type Holding Investor Since Participating Rounds
Bain Capital Tech Opportunities Growth/Expansion Minority
Sweetwater Private Equity Secondary Buyer Minority
Conector Startup Accelerator Accelerator/Incubator
Hercules Capital Lender/Debt Provider Minority
Roelof Botha Angel (individual) Minority
You’re viewing 5 of 12 investors. Get the full list »

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Mixpanel FAQs

  • When was Mixpanel founded?

    Mixpanel was founded in 2009.

  • Where is Mixpanel headquartered?

    Mixpanel is headquartered in San Francisco, CA.

  • What is the size of Mixpanel?

    Mixpanel has 469 total employees.

  • What industry is Mixpanel in?

    Mixpanel’s primary industry is Business/Productivity Software.

  • Is Mixpanel a private or public company?

    Mixpanel is a Private company.

  • What is the current valuation of Mixpanel?

    The current valuation of Mixpanel is .

  • What is Mixpanel’s current revenue?

    The current revenue for Mixpanel is .

  • How much funding has Mixpanel raised over time?

    Mixpanel has raised $297M.

  • Who are Mixpanel’s investors?

    Bain Capital Tech Opportunities, Sweetwater Private Equity, Conector Startup Accelerator, Hercules Capital, and Roelof Botha are 5 of 12 investors who have invested in Mixpanel.

  • Who are Mixpanel’s competitors?

    AppsFlyer, Leanplum, Pendo, Kissmetrics, and Twilio Segment are some of the 50 competitors of Mixpanel.

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