mParticle Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 239

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $300M

  • Investors
  • 1

mParticle General Information

Description

Developer of a customer data platform intended to integrate and connect data across channels. The company's platform collects user data through a variety of services and then unifies them into a single view to deliver personalized, omnichannel customer experiences, enabling businesses and marketers to create personalized customer experiences, improve marketing efficiency, and enhance operational effectiveness.

Contact Information

Website
mparticle.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 99 Wall Street
  • Suite 630
  • New York, NY 10005
  • United States
+1 (917)
Primary Industry
Database Software
Other Industries
Business/Productivity Software
Media and Information Services (B2B)
Parent Company
Corporate Office
  • 99 Wall Street
  • Suite 630
  • New York, NY 10005
  • United States
+1 (917)

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mParticle Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
14. Merger/Acquisition 16-Jan-2025 $300M Completed Generating Revenue
13. Secondary Transaction - Private 01-Jan-2023 Completed Generating Revenue
12. Later Stage VC 08-Aug-2022 Completed Generating Revenue
11. Debt - Acquisition 12-Nov-2021 Completed Generating Revenue
10. Debt Repayment Completed Generating Revenue
9. Later Stage VC (Series E) 29-Sep-2021 Completed Generating Revenue
8. Debt - General 15-Apr-2021 Completed Generating Revenue
7. Debt Refinancing 31-Aug-2020 Completed Generating Revenue
6. Later Stage VC (Series D) 25-Feb-2020 $45M $116M Completed Generating Revenue
5. Later Stage VC (Series C) 01-Jan-2019 $35M $70.6M Completed Generating Revenue
To view mParticle’s complete valuation and funding history, request access »

mParticle Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series E
Series D-1
Series D
Series C
Series B
Series A 12,339,696 $0.010000 $1.31 $1.31 1x $1.31 12.42%
Seed 4,936,125 $0.010000 $0.95 $0.95 1x $0.95 4.97%
To view mParticle’s complete cap table history, request access »

mParticle Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a customer data platform intended to integrate and connect data across channels. The company's platform col
Database Software
New York, NY
239 As of 2024

New York, NY
 

Mountain View, CA
 
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mParticle Competitors (82)

One of mParticle’s 82 competitors is ActionIQ, a Formerly VC-backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
ActionIQ Formerly VC-backed New York, NY
Treasure Data Venture Capital-Backed Mountain View, CA
Gamooga Softtech Corporate Backed or Acquired Hyderabad, India
Kissmetrics Venture Capital-Backed St. Petersburg, FL
Heap Formerly VC-backed San Francisco, CA
You’re viewing 5 of 82 competitors. Get the full list »

mParticle Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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mParticle Former Investors (59)

Investor Name Investor Type Holding Investor Since Participating Rounds
10X Capital Venture Capital Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
Arrowroot Capital Growth/Expansion Minority
You’re viewing 5 of 59 investors. Get the full list »

mParticle Acquisitions (2)

mParticle’s most recent deal was a Merger/Acquisition with mParticle Predictions. The deal was made on 03-Aug-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
mParticle Predictions 03-Aug-2022 Merger/Acquisition Business/Productivity Software
mParticle Analytics 12-Jan-2022 Merger/Acquisition Business/Productivity Software
To view mParticle’s complete acquisitions history, request access »

mParticle Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
mParticle Analytics New York, NY 2014
mParticle Predictions San Francisco, CA 2012

mParticle FAQs

  • When was mParticle founded?

    mParticle was founded in 2012.

  • Where is mParticle headquartered?

    mParticle is headquartered in New York, NY.

  • What is the size of mParticle?

    mParticle has 239 total employees.

  • What industry is mParticle in?

    mParticle’s primary industry is Database Software.

  • Is mParticle a private or public company?

    mParticle is a Private company.

  • What is the current valuation of mParticle?

    The current valuation of mParticle is .

  • What is mParticle’s current revenue?

    The current revenue for mParticle is .

  • How much funding has mParticle raised over time?

    mParticle has raised $306M.

  • Who are mParticle’s investors?

    10X Capital, , , , and Arrowroot Capital are 5 of 59 investors who have invested in mParticle.

  • Who are mParticle’s competitors?

    ActionIQ, Treasure Data, Gamooga Softtech, Kissmetrics, and Heap are some of the 82 competitors of mParticle.

  • When was mParticle acquired?

    mParticle was acquired on 16-Jan-2025.

  • Who acquired mParticle?

    mParticle was acquired by Rokt.

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