mParticle Overview
- Year Founded
-
2012
- Status
-
Acquired/Merged
- Employees
-
239
- Latest Deal Type
-
M&A
- Latest Deal Amount
-
$300M
- Investors
-
1
mParticle General Information
Description
Developer of a customer data platform intended to integrate and connect data across channels. The company's platform collects user data through a variety of services and then unifies them into a single view to deliver personalized, omnichannel customer experiences, enabling businesses and marketers to create personalized customer experiences, improve marketing efficiency, and enhance operational effectiveness.
Contact Information
Website
mparticle.com(Operating Subsidiary)
Corporate Office
- 99 Wall Street
- Suite 630
- New York, NY 10005
- United States
Corporate Office
- 99 Wall Street
- Suite 630
- New York, NY 10005
- United States
mParticle Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 14. Merger/Acquisition | 16-Jan-2025 | $300M | Completed | Generating Revenue | ||
| 13. Secondary Transaction - Private | 01-Jan-2023 | Completed | Generating Revenue | |||
| 12. Later Stage VC | 08-Aug-2022 | Completed | Generating Revenue | |||
| 11. Debt - Acquisition | 12-Nov-2021 | Completed | Generating Revenue | |||
| 10. Debt Repayment | Completed | Generating Revenue | ||||
| 9. Later Stage VC (Series E) | 29-Sep-2021 | Completed | Generating Revenue | |||
| 8. Debt - General | 15-Apr-2021 | Completed | Generating Revenue | |||
| 7. Debt Refinancing | 31-Aug-2020 | Completed | Generating Revenue | |||
| 6. Later Stage VC (Series D) | 25-Feb-2020 | $45M | $116M | Completed | Generating Revenue | |
| 5. Later Stage VC (Series C) | 01-Jan-2019 | $35M | $70.6M | Completed | Generating Revenue |
mParticle Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series E | ||||||||
| Series D-1 | ||||||||
| Series D | ||||||||
| Series C | ||||||||
| Series B | ||||||||
| Series A | 12,339,696 | $0.010000 | $1.31 | $1.31 | 1x | $1.31 | 12.42% | |
| Seed | 4,936,125 | $0.010000 | $0.95 | $0.95 | 1x | $0.95 | 4.97% |
mParticle Comparisons
Industry
Financing
Details
mParticle Competitors (82)
One of mParticle’s 82 competitors is ActionIQ, a Formerly VC-backed company based in New York, NY.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| ActionIQ | Formerly VC-backed | New York, NY | ||||
| Treasure Data | Venture Capital-Backed | Mountain View, CA | ||||
| Gamooga Softtech | Corporate Backed or Acquired | Hyderabad, India | ||||
| Kissmetrics | Venture Capital-Backed | St. Petersburg, FL | ||||
| Heap | Formerly VC-backed | San Francisco, CA |
mParticle Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
mParticle Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
mParticle Former Investors (59)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| 10X Capital | Venture Capital | Minority | ||
| Angel (individual) | Minority | |||
| Angel (individual) | Minority | |||
| Angel (individual) | Minority | |||
| Arrowroot Capital | Growth/Expansion | Minority |
mParticle Acquisitions (2)
mParticle’s most recent deal was a Merger/Acquisition with mParticle Predictions. The deal was made on 03-Aug-2022.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| mParticle Predictions | 03-Aug-2022 | Merger/Acquisition | Business/Productivity Software | ||
| mParticle Analytics | 12-Jan-2022 | Merger/Acquisition | Business/Productivity Software |
mParticle Affiliates
Subsidiaries (2)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| mParticle Analytics | New York, NY | 2014 | |
| mParticle Predictions | San Francisco, CA | 2012 |
mParticle FAQs
-
When was mParticle founded?
mParticle was founded in 2012.
-
Where is mParticle headquartered?
mParticle is headquartered in New York, NY.
-
What is the size of mParticle?
mParticle has 239 total employees.
-
What industry is mParticle in?
mParticle’s primary industry is Database Software.
-
Is mParticle a private or public company?
mParticle is a Private company.
-
What is the current valuation of mParticle?
The current valuation of mParticle is .
-
What is mParticle’s current revenue?
The current revenue for mParticle is .
-
How much funding has mParticle raised over time?
mParticle has raised $306M.
-
Who are mParticle’s investors?
10X Capital, , , , and Arrowroot Capital are 5 of 59 investors who have invested in mParticle.
-
Who are mParticle’s competitors?
ActionIQ, Treasure Data, Gamooga Softtech, Kissmetrics, and Heap are some of the 82 competitors of mParticle.
-
When was mParticle acquired?
mParticle was acquired on 16-Jan-2025.
-
Who acquired mParticle?
mParticle was acquired by Rokt.
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read blog » -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process »
